Opportunitiy: Create A Suprise-&-Delight Moment Thats Scannable & Personal
With members spending an average of 18 minutes searching before deciding what to watch, we identified a clear opportunity to reduce cognitive load. By curating a personalized, weekly drop of top-tier content, we aimed to drive habitual engagement while turning passive discovery into a high-signal, low-effort experience.
Designing For Discovery Across Mobile & TV
We crafted a cohesive experience that met members where they were—whether on-the-go or on the couch. By optimizing for platform-specific behaviors and constraints, we ensured that Weekly Drop felt intuitive and engaging on both mobile and TV, while maintaining consistency in tone, interaction, and personalization.
