Leading Netflix into a new era of entertainment, I lead the Mobile Distribution Vision Sprint to drive investment for more innovative partnerships—starting with Samsung—that enhances the subscriber experience and bring ‘The Thrill of What’s Next’ to mobile devices. Our goals were clear;

A: drives conversion by educating non-members on the broader value of Netflix entertainment through a partner-enabled mobile sign-up flow

B: creates engagement by leveraging persuasion levers to create context that converts non-members directly to signups.

C: deepens the thrill of discovery by integrating the world of Netflix entertainment into our partner devices’ ecosystems.