Netflix
Netflix
2021
2021
Kids Branded Experience
Kids Branded Experience
Kids Branded Experience

Goal

Goal

With an aged-out identity, Netflix Inc. tasked me with refreshing the Netflix Kids experience with the goal
of creating a seamless consumer experience that unifies the Netflix Kids & Family identities while signal trust & with parents

The Kids profile on-product would serve as the basis for cohesion between our different K&F initiatives off-platform, and that it looks and feels like a natural extension of our core brand.

With an aged-out identity, Netflix Inc. tasked me with refreshing the Netflix Kids experience with the goal
of creating a seamless consumer experience that unifies the Netflix Kids & Family identities while signal trust & with parents

The Kids profile on-product would serve as the basis for cohesion between our different K&F initiatives off-platform, and that it looks and feels like a natural extension of our core brand.

Role

Role

Role

Product Designer

Product Designer

Product Designer

Deliverables

Deliverables

Deliverables

Brand Design | Visual Design

Brand Design | Visual Design

Brand Design | Visual Design

A Destination Netflix Kids & Parents Adore

Similar to the current Netflix profile transition, we wanted to create a kids-like variant that remained true to the brand but leaned more into the fun nature of kids content.

We also looked into how smaller elements such as the Netflix loader could be just as fun in moments where content is loading for kids and parents.

Product Elements

For the Kids mark, A stroke around the letterforms personifies the special, and safe environment Netflix has created for kids to explore, putting parents at ease. Paired with interpretations of our core identity elements, it feels familiar as Netflix, but tailored to the audience.

The color system includes the Netflix core colors, alongside a selection of bright solid colors. For further delight we also have a palette of gradients.

The gradients communicate the depth and range of characters, stories and emotions that the Kids profile offers.

Visuals In Product