Challenge: Creating A Destination Netflix Kids & Parents Adore
Similar to the current Netflix profile transition, we wanted to create a kids-like variant that remained true to the brand but leaned more into the fun nature of kids content.
For the Kids mark, A stroke around the letterforms personifies the special, and safe environment Netflix has created for kids to explore, putting parents at ease. Paired with interpretations of our core identity elements, it feels familiar as Netflix, but tailored to the audience.
Solution: Design for Trust, Safety, and Delight
The product experience places the logo in a unique profile gate, signaling immediately to members that this is the gateway into the Kids Experience.
The visual system leverages a color system that includes the Netflix core colors, alongside a selection of colors For further delight we also have a palette of gradients.
The gradients communicate the depth and range of characters, stories and emotions that the Kids profile offers.
Visuals In Product
