Challenge: Creating A Uniquely Netflix Social Graph
Strategically, Netflix social features had to very connected to the content. on-service or we risked leaning to far into becoming a social media platform.
What inspired the explorations? We learned 58% of members share their thoughts, feelings, and recommendations with others after watching a show. 83% of mobile members had heard about a show from one or more sources before they decided to watch it on service.
Explorations: Center Sharing Around The Content
The overall solution to enabling a uniquely Netflix social experience is ensuring that all ideas lean into features that amplifies the content first vs general sharing seen on other social-first platforms.
The concept explored ways in which social features could scale in ways that felt altrustic, connected to similar liked titles, personal yet private for our members.
