Challenge: Creating A Uniquely Netflix Social Graph
Strategically, Netflix social features had to very connected to the content. on-service or we risked leaning to far into becoming a social media platform.
What inspired the explorations? We learned 58% of members share their thoughts, feelings, and recommendations with others after watching a show. 83% of mobile members had heard about a show from one or more sources before they decided to watch it on service.
Outcome: Center "Sharing" Around The Content
The overall solution to enabling a uniquely Netflix social experience is ensuring that all ideas lean into features that amplifies the content first vs general sharing seen on other social-first platforms.
The concept explored ways in which social features could scale in ways that felt altrustic, connected to similar liked titles, personal yet private for our members.
This sprint inspired our cross functional partners to productize Netflix Moments, a feature that lets you share favorite unforgettable scenes on social media or bookmark them to revisit.
Outcome: Inspiring Roadmaps Across Crossfunctional Partners