Netflix
Netflix
2022
2022
Social Innovation
Social Innovation
Social Innovation

Goal

Goal

At Netflix, we learned through consumer insights that people are the #2 source of discovering new shows to watch – but that only really happened off service today!

With social & community being a big focus on the evolution of streaming service, I was tasked with exploring what a more social-enabled Netflix could look like as we expand our services for a new era of Entertainment!

At Netflix, we learned through consumer insights that people are the #2 source of discovering new shows to watch – but that only really happened off service today!

With social & community being a big focus on the evolution of streaming service, I was tasked with exploring what a more social-enabled Netflix could look like as we expand our services for a new era of Entertainment!

Role

Role

Role

Product Design

Product Design

Product Design

Deliverables

Deliverables

Deliverables

UI/UX Design | Product R&D

UI/UX Design | Product R&D

UI/UX Design | Product R&D

Challenge: Creating A Uniquely Netflix Social Graph

Strategically, Netflix social features had to very connected to the content. on-service or we risked leaning to far into becoming a social media platform.

What inspired the explorations? We learned 58% of members share their thoughts, feelings, and recommendations with others after watching a show. 83% of mobile members had heard about a show from one or more sources before they decided to watch it on service.

Explorations: Center Sharing Around The Content

The overall solution to enabling a uniquely Netflix social experience is ensuring that all ideas lean into features that amplifies the content first vs general sharing seen on other social-first platforms.

The concept explored ways in which social features could scale in ways that felt altrustic, connected to similar liked titles, personal yet private for our members.