A Fresh Take on Tech
The identity system for AfroTech is inspired by "coded language & dialogue" used within communities of colors. The approach pulls symbols from programming language to create textures, patterns, and typography that feels legible, playful, strong and vibrant.
Lastly, the color palette leans on a blue & green tone as base colors to help transform what is typically known as a dark world of development into an inclusive world that feels fresh and energetic.
Bring the Identity & Community Together
Product Design & The Dot Com BOOM
After the rebrand, Blavity used the new identity to refresh their digital presence. The brand witnessed a 45%+ increase in conversion, 10%+ reduction in bounce rate, and a huge uptick in attendance for the conference overall,
