Netflix
Netflix
2022
2022
Live Voting Innovation
Live Voting Innovation
Live Voting Innovation

Goal

Goal

As the world's most premium streaming platform enters a new era of entertainment, Netflix Inc. launched Netflix Live to expand its offering and usher in a new way to enjoy content through live programming.

The Live Voting Experience focuses on exploring what a MVP could look like that builds anticipation for viewer during live moments while leveraging the current Netflix design system.


As the world's most premium streaming platform enters a new era of entertainment, Netflix Inc. launched Netflix Live to expand its offering and usher in a new way to enjoy content through live programming.

The Live Voting Experience focuses on exploring what a MVP could look like that builds anticipation for viewer during live moments while leveraging the current Netflix design system.


Role

Role

Role

Product Designer

Product Designer

Product Designer

Deliverables

Deliverables

Deliverables

UI/UX Design | Product R&D

UI/UX Design | Product R&D

UI/UX Design | Product R&D

Challenge: Building Anticipation During Live

To create a sense of excitement, we needed a simple, repeatable UX framework that could scale for the MVP yet keep members on there toes during the show. Member's vote should feel crucial and if they made the right choice, should be celebrated.

The UX looked at 6 key areas that were important to create a cohesive and scalable flow; Voter Set-Up, Voter Input, Voter Confirmation, Voter Editing, Voter Final Countdown, and Voting Reveal

Solution: Leveraging Motion. Lighting, & Timing

To create a sense of excitement, we looked at how progressive disclosure, lighting techniques, and delightful animation in unison can make every choices feel dire in the viewer's mind.

At every step of the experience, we included timers and content design to remind viewers that they do not want to miss out on participating in deciding the end result of their favorite contestants.