Challenge: Designing For A New Mental Modal & Content Type
Based on consumer insights, Netflix subscribers required game-focused branding elements to understand the difference between games and film-based content.
Solution: Branding For Discovery
To remain consistent with the Netflix Product Design System & On-Service, we lightly tweaked key areas of the product that members were familiar with to reflect a more game-focused conversation, served with interactive patterns like educational models to increase comprehension.
Supporting Features: Mobile Controller, Connection Flow, & Sonic Branding
In collaboration with cross-functional partners, we were able to craft a TV/UI experience for Games that connect subscribers' mobile devices to their home screens using eye-catching A/V cues and motion transitions.
