Netflix
Netflix
2024
2024
Games Branded Experience
Games Branded Experience
Games Branded Experience

Goal

Goal

As the world's most premium streaming platform enters a new era of entertainment, Netflix Inc. launched Netflix Games to expand its offering to subscribers and usher in a new way to play games through the brand.

My role as the Product-Brand Designer was establishing a cohesive visual language for the Netflix Games MVP that naturally integrates games and game-specific experience into the "film-&-tv" based service.

As the world's most premium streaming platform enters a new era of entertainment, Netflix Inc. launched Netflix Games to expand its offering to subscribers and usher in a new way to play games through the brand.

My role as the Product-Brand Designer was establishing a cohesive visual language for the Netflix Games MVP that naturally integrates games and game-specific experience into the "film-&-tv" based service.

Role

Role

Role

Product Brand Designer

Product Brand Designer

Product Brand Designer

Deliverables

Deliverables

Deliverables

UI/UX Design | Brand Design

UI/UX Design | Brand Design

UI/UX Design | Brand Design

Challenge: Designing For A New Mental Modal & Content Type

Based on consumer insights, Netflix subscribers required game-focused branding elements to understand the difference between games and film-based content.





Solution: Branding For Discovery

To remain consistent with the Netflix Product Design System & On-Service, we lightly tweaked key areas of the product that members were familiar with to reflect a more game-focused conversation, served with interactive patterns like educational models to increase comprehension.

Supporting Features: Mobile Controller, Connection Flow, & Sonic Branding

In collaboration with cross-functional partners, we were able to craft a TV/UI experience for Games that connect subscribers' mobile devices to their home screens using eye-catching A/V cues and motion transitions.