Adidas
Adidas
2016
2016
James Harden Vol 1. Branded Event
James Harden Vol 1. Branded Event
James Harden Vol 1. Branded Event

Goal

Goal

After signing James Harden as a star talent, Adidas commissioned Zambezi LA to create a disruptive launch experience for the Houston-native's signature sneaker, The Vol. 1's.



After signing James Harden as a star talent, Adidas commissioned Zambezi LA to create a disruptive launch experience for the Houston-native's signature sneaker, The Vol. 1's.



Role

Role

Role

Art Director @ Zambezi LA

Art Director @ Zambezi LA

Art Director @ Zambezi LA

Deliverables

Deliverables

Deliverables

Experience Design | Branding

Experience Design | Branding

Experience Design | Branding

Bringing Harden's Mind To Life

Harden is an anomaly on the court; Adidas positioned the young athlete as a disruptor to the game and his mind was one riddled with crazy ideas, firing off at any moment. With this in mind, we transformed the event space into Harden's Mind, a creative interpretation of how the player sees the world around him.

We designed the space to feature glitchy basketball courts, distinctive streaks of red lights, and a gritty yet modern stage design where James Harden can present his product.

Step Into The Mind Of James Harden

Harden Vol. 1's