Harden is an anomaly on the court; Adidas positioned the young athlete as a disruptor to the game and his mind was one riddled with crazy ideas, firing off at any moment. With this in mind, we transformed the event space into Harden's Mind, a creative interpretation of how the player sees the world around him.

We designed the space to feature glitchy basketball courts, distinctive streaks of red lights, and a gritty yet modern stage design where James Harden can present his product.