Paypal + Airbnb Meethalfway Digital Campaign
Agency: Crispin Porter + Bogusky LA | Project Type: Digital Art Direction
Paypal + Airbnb Meethalfway Digital App + Experience:
Agency: CP+B LA | Project Type: Digital Art Direction
Meet Halfway is a digital campaign that encourages friends & family who are apart from each other to find an Airbnb and meet in the middle. The campaign was a success, racking up over 15k confirmed bookings. A total of 64K+ nights booked at a rate of 338 per day. This also translated to over 18k personal account signups for PayPal.
Meet Halfway is a digital campaign that encourages friends & family who are apart from each other to find an Airbnb and meet in the middle. The campaign was a success, racking up over 15k confirmed bookings. A total of 64K+ nights booked at a rate of 338 per day. This also translated to over 18k personal account signups for PayPal.
Connecting The Dots
Developing The App: How Can We Meet Up From Anywhere?
Connecting The Dots:
Developing Event Aesthetic: Home To The World's Traveler
As the Digital Art Director under my Design Director & Digital Associate Creative Director, I was tasked with creating the visual language behind the Meethalfway Campaign App Design. From the user journey to the final app design, my goal was to create a unique and simple way to keep the user engaged through the app, leading to transactions for the brand.
Interface Design
Login's and Animation's: Building The Visual Identity.
Interface Design:
Login's and Animation's: Building The Buttons
Meet The Creative Team:
Meet The Team:
My Role:
Digital Art Director
My Role
Digital Art Director
Kevin Jones
Executive Creative Director
Kevin Jones
Executive Creative Director
Goran Krstic
Design Director
Robin Fitzgerald
VP / Creative Director
Robin Fitzgerald
VP / Creative Director
Alaine Emile
Digital Creative Director
Dan Sak
User Experience Designer
Goran Krstic
Design Director
Alaine Emile
Digital Creative Director
Dan Sak
User Experience Designer
Chris Lockett
Producer
Chris Lockett
Producer
Reach Me At :
Email: a.crawford3421@gmail.com
Phone: 901-871-7237
WorkingNotWorking: Check It Out Here
Linkedin: Check That, Out As Well!
Reach Me At:
Email: a.crawford3421@gmail.com
Phone: 901-871-7237
WorkingNotWorking: Check It Out
Linkedin: Check That, Out As Well!