Paypal + Airbnb Meethalfway Digital Campaign

Agency: Crispin Porter + Bogusky LA |  Project Type: Digital Art Direction

Paypal + Airbnb Meethalfway Digital App + Experience:

Agency: CP+B LA |  Project Type: Digital Art Direction

Meet Halfway is a digital campaign that encourages friends & family who are apart from each other to find an Airbnb and meet in the middle. The campaign was a success, racking up over 15k confirmed bookings. A total of 64K+ nights booked at a rate of 338 per day. This also translated to over 18k personal account signups for PayPal.

Meet Halfway is a digital campaign that encourages friends & family who are apart from each other to find an Airbnb and meet in the middle. The campaign was a success, racking up over 15k confirmed bookings. A total of 64K+ nights booked at a rate of 338 per day. This also translated to over 18k personal account signups for PayPal.

Airbnb+Paypal

Connecting The Dots

Developing The App: How Can We Meet Up From Anywhere?

Connecting The Dots:

Developing Event Aesthetic: Home To The World's Traveler

As the Digital Art Director under my Design Director & Digital Associate Creative Director, I was tasked with creating the visual language behind the Meethalfway Campaign App Design. From the user journey to the final app design, my goal was to create a unique and simple way to keep the user engaged through the app, leading to transactions for the brand.

Interface Design 

Login's and Animation's: Building The Visual Identity.

Interface Design:

Login's and Animation's: Building The Buttons

Screen1
Screen2
Screen3

Meet The Creative Team:


Meet The Team:

My Role:

 Digital Art Director

My Role

Digital Art Director

Kevin Jones

Executive Creative Director

Kevin Jones

Executive Creative Director

Goran Krstic

Design Director

Robin Fitzgerald

VP / Creative Director

Robin Fitzgerald

VP / Creative Director

Alaine Emile

Digital Creative Director

Dan Sak

User Experience Designer

Goran Krstic

Design Director

Alaine Emile

Digital Creative Director

Dan Sak

User Experience Designer

Chris Lockett

Producer

Chris Lockett

Producer

Reach Me At :

Email: a.crawford3421@gmail.com

Phone: 901-871-7237

WorkingNotWorking: Check It Out Here

Linkedin: Check That, Out As Well!

 

 

Reach Me At:

Email: a.crawford3421@gmail.com

Phone: 901-871-7237

WorkingNotWorking: Check It Out

Linkedin: Check That, Out As Well!