Nike LA Branding Project
Agency: Zambezi LA | Project Type: Art Direction
Nike LA Branding:
Agency: Zambezi LA | Project Type: Art Direction + Design
The city of Los Angeles had begun to change in how the culture creators interacted with their favorite brand. Nike LA West decided it was time to rethink about how we appear in the City of Angels and tasked Zambezi LA to create an identity design that would resonate with the culture.
The city of Los Angeles had begun to change in how the culture creators interacted with their favorite brand. Nike LA West decided it was time to rethink about how we appear in the City of Angels and tasked Zambezi LA to create an identity design that would resonate with the culture.
City Of Angels
Creating Unique Logos: For The Culture!
City Of Angels:
Creating A Unique Logo: For The Culture.
During this process, I was tasked with Art Directing + Designing what the new logo would look like for the entire city. Rounds after rounds of ideating and the team and I landed on some designs that embodied the culture of Los Angeles.
Intersection Of Culture
Art Direction + Design: Merging The City Into The Art
Intersection Of Culture:
Art Direction + Design: Merging The City Into The Art.
As we were designing for the OOH work, we decided to use the abbreviation of Los Angeles, LAX, to influence the design. The X played a massive role in how cropped and composited imagery for the brand. We added texture. We added grain. We added fades. We wanted to make sure that we captured the entire LA experience.
Meet The Creative Team:
Meet The Team:
My Role:
Art Director ( Designer )
My Role
Art Director (Designer)
Gavin Lester
Chief Creative Officer
Gavin Lester
Chief Creative Officer
Jedd Levine
Copywriter
Nick Rodgers
Creative Director (Art)
Nick Rodgers
Creative Director (Art)
Ben Tom George
Creative Director (Copy)
Ben Tom George
Creative Director ( Copy )
Sean Jackons
Art Director (Art)
Sean Jackson
Art Director
Jedd Levine
Copywriter
Reach Me At :
Email: a.crawford3421@gmail.com
Phone: 901-871-7237
WorkingNotWorking: Check It Out Here
Linkedin: Check That, Out As Well!
Reach Me At:
Email: a.crawford3421@gmail.com
Phone: 901-871-7237
WorkingNotWorking: Check It Out
Linkedin: Check That, Out As Well!