HBO was gearing up for the premiere of their newest show, "Here And Now," centered around Identity in America. While at Cashmere Agency, we were tasked with creating an experience that allowed iconic speakers in LA, PDX, and NYC to speak about their identity.

HBO was gearing up for the premiere of their newest show, "Here And Now," centered around Identity in America. While at Cashmere Agency, we were tasked with creating an experience that allowed iconic speakers in LA, PDX, and NYC to speak about their identity.

HBO Here and Now Live Podcast Activation:

Agency: Cashmere Agency |  Project Type: Experiential

HBO Here and Now Live Podcast Activation:

Agency: Cashmere Agency |  Project Type: Experiential + Art Direction

HBO was looking to premiere their new drama Here and Now, which dramatized the forces polarizing present-day America through the eyes of a progressive multi-ethnic family.

HBO was looking to premiere their new drama Here and Now, which dramatized the forces polarizing present-day America through the eyes of a progressive multi-ethnic family.

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Concepting Art Direction:

Developing Event Aesthetic: Home To The World's Traveler

Concepting Art Direction:

Developing Event Aesthetic: Home To The World's Traveler

In "Here And Now,"  the main characters home felt like they were world travelers. During the ideation phase, which inspired me to concept around items that had unique cultural designs and patterns. The team wanted the audience to feel like they were immersed in the TV show's house. The style of furniture will be a balance between Rustic and Regal with Victorian Mirror Frames, Chandeliers, and cozy Chesterfield Couches. Throughout the set, the audience will see pictures of the cast framed on the wall so that it will give more context concerning the show.

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Design

Planning The Photobooth Moment

Family Photo: Couch Photos For Everyone!

Concepting Art Direction:

Developing Event Aesthetic: Home To The World's Traveler

The team decided that the photo booth moment should feel similar to a family picture moment, The area was designed in a Wes Anderson styled aesthetic where every detail felt almost good to be true. Photos were nailed to the wall with a nice, cozy couch that would fit the entire family. Each photo could be sent to each guest members phone, email, and printed to become.a memorable & brandable keepsake.

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Night Of The Events:

Hosted In: Los Angeles, Portland, & New York

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Meet The Creative Team:


Meet The Team:

My Role:

 Experiential Art Director

My Role

Experiential Art Director

Ryan Ford

Executive Creative Director

Ryan Ford

Executive Creative Director

Tynesha Williams

Creative Director

Tynesha Williams

Creative Director

Heather Irvine

Director Of Experiential

Heather Irvine

Director Of Experiential

Kelly Woo

Experiential Project Manager

Kelly Woo

Experiential Project Manager

Jill Bencsits

Experiential Set Designer

Jill Bencsits

Experiential Set Designer

Mary Grace

Account Manager

Mary Grace

Account Manager

Reach Me At :

Email: a.crawford3421@gmail.com

Phone: 901-871-7237

WorkingNotWorking: Check It Out Here

Linkedin: Check That, Out As Well!

 

 

Reach Me At:

Email: a.crawford3421@gmail.com

Phone: 901-871-7237

WorkingNotWorking: Check It Out

Linkedin: Check That, Out As Well!