AfroTech Brand Refresh:

Agency: Blavity Inc. Creative Team |  Project Type: Art Direction

AfroTech Brand Refresh:

Agency: Blavity Inc. |  Project Type: Art Direction

Blavity Inc. was in search of recreating their AfroTech division with a design that brought energy to the brand.

BLAVITY INC.. was in search of recreating their AfroTech division with a design that brought energy to the brand.

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Refreshing AfroTech: Designing A Conference For Techies of Color

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Refreshing AfroTech: Developing A Conference For Techies Of Color

AfroTech is a conference where the founders and employees of some of the fastest-growing tech startups will present the tactics & strategies they use to grow their products and businesses. After two years of successful conferences that brought the San Francisco Black Tech community together, Blavity Inc. - the parent company - felt it was time to create an identity system for the brand that would catapult the brand's mission with energy.

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Brand { Typography; }

Coding With Curves: Establish A Language With Character

Branding { Typography; }

Coding With Curves: Designing Type With Character

While it is typical to run across tech brands that are inspired by monotype or binary typography, we wanted to rethink that. For the Blavity Inc. internal creative team, we decided that we should use type that feels more relatable to our audience. We wanted a type family that felt more organic; the typography had to fuse the styles of a hard coder language with curves that brought a human touch. That why we selected Avenir and Sentinnel to be our font family of choice.

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Branding { Color; }

Electric Green: Color That Excites

Concepting Art Direction:

Developing Event Aesthetic: Home To The World's Traveler

The color scheme had to feel futuristic and fresh. Energetic and powerful. We pulled inspiration from motherboards and computer drives, We discovered that this green color palette felt right for the audience. It's an awe-inspiring unique teal tone that sparked innovation, ideas, and change.

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Brand { Execution; }

Developer Meets Design: Creating Patterns and Assets For The Brand

Concepting Art Direction:

Developing Event Aesthetic: Home To The World's Traveler

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Meet The Creative Team:


Meet The Team:

My Role:

 Freelance Senior Art Director

My Role

Senior Art Director

Quinnton Harris

Creative Director

Quinnton Harris

Creative Director

Hasani Tynus

User Experience Designer

Hasani Tynus

User Experience Design

Morgan DeBaun

Chief Executive Officer

Morgan DeBaun

Chief Executive Officer

Reach Me At :

Email: a.crawford3421@gmail.com

Phone: 901-871-7237

WorkingNotWorking: Check It Out Here

Linkedin: Check That, Out As Well!

 

 

Reach Me At:

Email: a.crawford3421@gmail.com

Phone: 901-871-7237

WorkingNotWorking: Check It Out

Linkedin: Check That, Out As Well!