After acquiring James Harden as a star talent, Adidas was preparing to reveal to the world his first signature shoe, the James Harden Vol. 1's. The brand challenged Zambezi LA to create a disruptive experience that would leave a mark in the shoe marketplace and unite Houston fans to celebrate Harden's signature launch.
After acquiring James Harden as a star talent, Adidas was preparing to reveal to the world his first signature shoe, the James Harden Vol. 1's. The brand challenged Zambezi LA to create a disruptive experience that would leave a mark in the shoe marketplace and unite Houston fans to celebrate Harden's signature launch.
Agency: Zambezi LA | Project Type: Experiential
Agency: Zambezi LA | Project Type: Experiential
Concepting The Space: Harden's Mind
Developing Event Aesthetic: Home To The World's Traveler
Tasked with creating an immersive space for original thought, design, and curiosity into the culture, the James Harden Vol. 1 Shoe Launch was the world 1st glimpse into the collaboration between the superstar athlete and Adidas. Harden is an anomaly on the court; he's a disruptor on the court and his creative mind is one riddled with explosively crazy ideas. He's a perfect partner for the Adidas brand and it was only for the launch of his signature to bring that chaotic creative on the court to the activation.
Warp Speed: Experience Design + Aesthetics
Developing Event Aesthetic: Home To The World's Traveler
Unraveling The Connection Between Sports & Fashion: Fashion Experience
Developing Event Aesthetic: Home To The World's Traveler
Deconstructing Basketball: Creating Motion Graphics For The Event
Developing Event Aesthetic: Home To The World's Traveler
Jr. Art Director / Designer
Art Director
Josh DiMarcantonio
Executive Creative Director
Josh DiMarcantonio
Executive Creative Director
Regan Kline
Associate Creative Director (Copy)
Nick Rodgers
Creative Director
Nick Rodgers
Creative Director
Regan Kline
Associate Creative Director ( Copy )
Cindy Chapman
Experiential Producer
Jason Tisser
Associate Creative Director ( Art )
Jason Tisser
Associate Creative Director (AD)
Cindy Chapman
Experiential Producer
1st Ave Machine
Production Company
1st Ave Machine
Production Company
Email: a.crawford3421@gmail.com
Phone: 901-871-7237
WorkingNotWorking: Check It Out Here
Linkedin: Check That, Out As Well!
Phone: 901-871-7237
WorkingNotWorking: Check It Out
Linkedin: Check That, Out As Well!